Altran Italia at the 1st edition of the MOTOR VALLEY FEST

Altran Italia will be present at the Motor Valley Fest, an event sponsored by the Motor Valley,  Emilia-Romagna Region, Municipality of Modena, ACI Modena and BolognaFiere in Modena from 16 to 19 May.

On 16th and 17th of May, visitors will be welcomed by our experts  at our stand (no.17), set up in the Innovation & Talents* area in the Open Laboratory – former Central AEM (via Buon Pastore 43, Modena), Altran will show off some innovative projects carried out in the automotive sector: “Alpha2“, a style concept developed by the Altran Design Center relating to an electric super car; some demos of virtual reality (immersive and augmented) applied to training in the industrial field (Industry 4.0); an innovative man-machine interface configurable for the automotive sector; a voice assistant to support vehicle testing.

Furthermore, on May 17th, in the MASA – Modena Automotive Smart Area (via Montessori parking area, free admission prior registration on ), it will be possible to admire “Columbia”, a new self-driving concept car made by Altran in collaboration with IDEMIA, world leader in the field of the Augmented Identity. To get more info about Columbia, click here .

It is a true, free  Festival dedicated to the world of Motorsport, thanks also to the presence of the Motor1Days event on the Marzaglia racetrack in Modena, with a program of events full of appointments located in various parts of the city about three main themes: Adrenaline, Innovation & Talents, EXPO.

For more information, visit the event website.


*The “Innovation & Talents” area will be an ideal meeting place for companies, universities and young innovators, with initiatives to raise awareness of the great professional and training opportunities offered by the Motor Valley of Emilia-Romagna. There will be hosted 15 Universities, more than 30 Start-ups, 21 Motor Valley companies, partners, supporters, sponsors.


How Columbia will transform urban transport of people and goods

Altran, the global leader in Engineering and R&D services (ER&D) and IDEMIA, the global leader in Augmented Identity, are teaming up to develop a new user experience based on driverless vehicles interacting with the human environment and with different infrastructures called “Columbia”, a connected, autonomous, and multi-use vehicle integrating Artificial Intelligence.