Altran participates in the A&T Fair

From 12 to 14 February, the 14th edition of A&T – Automation & Testing, the reference fair for technologies, skills and innovation 4.0, will take place at the Oval Lingotto Fiera di Torino.

Altran Italia experts will present innovative solutions inherent in the latest trends in Industry 4.0 and Soft Metrology, with applications in the Automotive sector.

Thursday 13 February, at the competence point – Digital Hub, from 15.15 to 15.30, Laura Rossi, Architect of the Expert Center Engineering Excellence of Altran Italia, will hold the workshop: Soft Metrology the metrology of the customer experience.

The quantification of human perception is an activity that pertains to the multidisciplinary domain of Soft Metrology, deriving from classical / physical metrology to arrive at the themes of experimental / cognitive psychology, sensory analysis, virtual reality and Neuromarketing. During the meeting we will provide a brief overview of the applications of this discipline and the advantages in different phases of product development.

On Friday 14 February, Marco Morone,  Solution Manager of the Expert Center Mechanical Engineering of Altran Italia, will talk about Digital twin – future of virtual validation within the round table “Automotive and transport system: such as the opportunities for digitization for the industrial sector and the supply chains ”which will take place in the conference area from 2.30 to 5.00 pm.

Participation in the event is free, subject to registration. For more information, visit the website of the A&T event.