GSL DIGITAL EXPERIENCE DESIGN

We design and develop human-centered experiences, from consumer-facing interfaces to backend digital and embedded systems that deliver superior customer service throughout all points of the customer journey, including omni-channel experiences using a wide variety of emerging technologies.

THE CHALLENGE

The avalanche of new technologies affects all stakeholders in society and all sectors of the economy. It embodies a fundamental shift that requires companies to transform themselves profoundly, especially when it comes to reshaping customer experiences (CX).

  • Appetite for information has grown and changed: we live in an era where all contents are available in real-time, anywhere, on any device.
  • Managing customer relationships has become more complex respectively: Gartner predicts that customers will manage 85% of their interactions with a company without interacting with a human.

Too often, the customer experience is not a defined strategy, but an accidental result of a company’s culture, process, or technology. This leaves customers with interactions that feel meaningless, inconsistent, or frustrating. In the absence of a user-focused approach, too many concepts, POCs, MVPs, and other prototypes end up back on the shelf with all the other perfectly designed solutions that are never adopted.

As competition increases and customer empowerment continues to grow, CX may be the only way to help your business stand out.

WHAT WE DELIVER

Altran Global Service Line specialized in Digital Experience Design helps our clients build better customer relationships by orchestrating touchpoints to create a strong customer experience.

  • INNOVATION & STRATEGY CONSULTING

    We help our clients anticipate new market opportunities created by new technology or emerging societal trends. We help our clients transform their organization for customer-centric innovation.

    • Growth Strategy
    • Venture design
    • Organization transformation
    • Creation of systems of brand, products and services
  • UX DESIGN IMPLEMENTATION

    We work at the intersection of design, technology, and strategy to create products and services that people love, to transform our clients’ business, and to enable our clients to differentiate themselves within their markets.

    • UX (User Experience) Design at scale
    • Design As a Service (DaaS)
  • INNOVATIVE PRODUCT & SERVICE DEVELOPMENT

    We have a network of studios and labs around the world that our designers and engineers use to bring products and services to market quickly while maintaining design excellence and minimizing risk. We have specific offers for the healthcare market.

    • Product development,
    • Product delivery & support
    • Medical Device development
    • Digital Therapeutics

 HIGHLIGHTS OF OUR OFFERS

 HIGHLIGHTS OF OUR NEXT CORE PORTFOLIO

NEXT CORE DESIGN & INNOVATION

Advancing the human experience through design

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OUR SUCCESS STORIES

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WHITEPAPER

Getting Digital Therapeutics Right

Why pharmaceutical companies need to move beyond therapies and embrace total care solutions.

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